The 4 Objectives Of An Effective Consulting Marketing System

I’m not sure, but you may have heard about the 1989 disaster and its impact on consulting.

That is, the year of disaster for the famous Scottish haggis in the US.

Following the 1989 outbreak of mad cow disease in the UK, the US Department of Agriculture (USDA) banned the import of haggis into the US.

By now, the danger has long passed, but the USDA still keeps the haggis banned. Well, it decided to lift the ban in 2010, but up until now (March 2014) the ban is still alive and kicking. A slight gap between decision and execution.

I mention this because this is the exact dynamic many consulting firms use in their marketing.

They’ve been planning to lift the ban on systematic direct response marketing and start implementing it to replace their chest-beating image marketing, but in most cases, image marketing wins the race again and again.

Why?

Because senior partners love having their faces pasted on websites and brochures, and their ego doesn’t let them replace their faces with market- and client-focused materials.

And this is what we discuss this month's spine-chillingly fantabulous episode of Commando Consulting,, entitled, The 4 Objectives Of An Effective Consulting Marketing System.

Enjoy!